Glimpse
Agency | Droga5
Brand | JP Morgan Chase
Creative Role | Jr. Art Director
We looked ahead.
Chase was looking for a way to speak to their customers about the power of saving so they could be ready for whatever the future may hold.
With that in mind, we created targeted advertising that lived online and out of home, leading viewers to a fun interactive site, where they could glimpse the endless possibilities Chase had to offer.
My role in this project was creating the out-of-home, interactive, and digital assets accompanying the live-action commercial. I oversaw the illustration and animation elements of the campaign not only continuing the stories of existing characters but creating new stories along the way.
Commercial
We kicked off the campaign by introducing our characters and their financial goals.
Click the images to view the video.