Glimpse
In creating the Chase Glimpse tool, our team wanted to give customers the ability to imagine their dreams and the possibilities of achieving them. To do this, we worked with illustrators and animators to bring this world to life.
Our team created a robust library of images, that could tell multiple stories across many touch-points. We found unique ways to engage our audiences, delivering an immersive and unparalleled first-glimpse experience.
In this campaign, I worked with illustrators and animators, creating a library of situations, characters, and locations. I conceived storylines, created mockups, drew storyboards did color explorations, and fine-tuned the experience across all touch-points.
Creative Role | Jr. Art Director
First, we found our audience.
With quirky characters intersecting every walk of life.
And landscapes that could tell the many diverse stories of our audience.
Next, we brought it to life.
With playful animations and whimsical moments.
Finally, we put it all together.
We created some thumb-stopping, eye-catching moments, in OOH, Digital, In-App, and Retail.
