Voter Access

To get people to the polls to vote, Lyft’s partners needed an easy-to-use set of assets, that could speak to their unique audiences, and allow them to deliver a clear and concise message that aligned with their brand without misusing ours.

Our team created a toolkit that included how-to guides for ready-made assets that could be used across all social channels. 

On this project, I oversaw the creative team of designers, copywriters, and strategists and was a liaison for internal stakeholders and external partners. I created and oversaw image layouts, selections, edits, illustrations, and animation designs, and translated the brand guidelines for external use.

Creative Role | Associate Creative Director

We created a partner toolkit

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And our partner’s created their own posts.

Driving riders to use the code

The Results

We delivered a record number of election day rides, helped our partners get people to the polls, and voter’s voices to be heard. All, while allowing Lyft to stand out as the hero in election-day ride-share.