Superstition

Macy’s wanted to spotlight its vast collection of men’s underwear and create a fun piece of content that spoke to the diversity of men who wear their brands.

Leaning into the strange superstitions surrounding lucky items, underwear sometimes being one of them, we created a colorful series that showcased the range of sports, superstitions, and underwear beneath it all.

For this project, I created the look and styled the shoot. I worked with the photographer and editor to create the desired look and sourced all the props.