Street Styled

Agency | Vox

Brand | Ralph Lauren

Creative Role | Art Director

How we saw things

Ralph Lauren was looking for a way to reinvent their iconic polo and bring their style out of the office and into the street.

Using a diverse range of creatives and famed street photographer Flo Ngala, we created a photo essay that doubles as a love letter to the amazing style found in New York City. 

For this project, I created the pitch deck and style guides. I found the talent, location, photographer, and stylist. I art-directed each shoot and did the final image selection edits and layout.

We began by focusing on the iconic polo shirt.

We took our cues from street-style photography.

Bringing the brand off the pages and into the streets.