Sapphire 7

Our team set out to create a campaign that inspired audiences to explore, with bright imagery, beautiful locations, fun excursions, and a little humor all wrapped in.

With Chase Sapphire, we sent seven travelers to seven continents on a journey through ancient buildings, around an impenetrable forest, down a mountain of sand, over a futuristic city, in a frozen desert, under an ocean, and to the furthest point south a human can go, all in the name of finding the perfect vacation for James Corden, a man so busy he couldn’t travel for the commercial.

I worked on the pitch and designed the deck and creative content. I researched locations, activities, and food experiences for each country and helped make selections for the final destinations. I made final image selections, created the visual mnemonic for the campaign, and designed the digital, social, and print collateral.