City Guide

Jameson came to Vox Creative Studio with the challenge of creating a guide that could hero Jameson as the go-to brand for St. Patrick’s Day, and deliver a memorable experience in cities across the United States.

A month later we were thrilled to release our newly designed guides for Vox Eater. Filled to the brim with mouth-watering cocktails and the most delicious photo-ready bar food.

My role was to create the pitch deck, style guide, and photography guide. On location I art directed the New York shoot and made final image selections for all cities. I edited the final images and composed the guide layout.